Maybelline: Back To School
Creative lead for Maybelline’s North America Content team. Helped create the visual territory, identity, and led the execution for their Back To School themed influencer video shoot. Featuring influencer talent and make-up tutorials created by celebrity make-up artist, Kasey Spickard. Maybelline created 9 video tutorials utilizing their new and existing products to be featured on brand.com, target.com, and amazon storefronts in addition to owned social channels. I led the creative execution in addition to directing talent and crew on-set. We created 3 distinct school settings with a high-volume production mindset. This resulted in 9 unique tutorials, 3 mashups, and numerous stills to be utilized on both social and retailer channels.
Art Direction // Creative + Social Strategy // On-Set Art Direction // Production // Post Production
Creative lead, ideated and executed entire concept including on-set art direction. Worked in tangent with production, styling and post-production teams
Stills
Paid Pinterest Tutorials
Amazon.com
Target.com
Emails
