Maybelline x Taki’s
Can you handle the heat?
Maybelline x Taki’s teamed up to launch the new Maybelline Lifter Plump. Made with 5% chili oil and available in 8 new heated shades this gloss pairs perfectly with the blazing flavors of Taki’s Chips for a unique lip-chip combo like no other.
As creative lead with Maybelline’s North America Content team, I created the visual territory, creative strategy and led both on-set and post-production execution for their new product launch. Tasked by Maybelline and Taki’s to create 3 unique videos and 9 highly stylized stills for both brands and their retailers to utilize on paid and organic social, owned digital channels, and utilized as in-store print display ads.
Art Direction // Creative + Social Strategy // On-Set Art Direction // Production // Post Production // Typography // Graphic Design
Creative lead, ideated and executed entire concept including on-set art direction. Worked in tangent with production, styling and post-production teams.
