Maybelline
Creative lead for Maybelline’s North America Content team. Responsibilities include developing, executing, and creating product-focused imagery for digital, social, paid media, in-store and print usage. As an on-set Art Director I created, ideated, and executed all content while also overseeing 2 sets simultaneously, directing crew and stylists, maintaining brand approval and following product guidelines, in addition to overseeing behind-the-scenes iphone capture to be edited and used for social content. Our content has broken benchmark records and has outperformed previously created benchmarks by over 300%.
Art Direction // Creative + Social Content Strategy // On-Set Art Direction // Production // Post Production // Iphone Motion
Creative lead, ideated and executed entire concept including on-set art direction. Worked in tangent with production, styling and post-production teams
Stylized Stills
Highly stylized product photos for global usage on social, digital and brand.com
IPhone Behind The Scenes Videos
Captured in tangent to our stylized still’s set. I then edit priority shots after each shoot into social-first videos. This content permorms extremely well on social gathering 500k+ likes and views each time with positive comments. This add-on service enables us to show consumers a ‘behind the curtain’ view to what happens on our shoots and makes them feel part of the process.
