Invisibobble: FOR HAR
Invisibobble is a German hair accessory company that wanted to break into the United States beauty market. We were tasked and asked to help conceptualize and create a digital and social campaign to launch their product line in Sephora locations across the United States.
In our research we discovered the main challenge of the brand: the product was widely recognizable but that Americans had trouble pronouncing and remembering the brand name. We leaned in on this insight by creating a humor led script, featuring every combination of horrible and hilarious ‘almost-names’, while having the look and feel of the campaign resemble a luxury beauty campaign. The combination of these two elements increased the brand recognition and ad recall by 200% during our pilot launch campaign. This helped our key audience put a name to a product, led to more brand awareness, and increased purchases in-store at Sephora.
Art Direction // Paid Media // Production // Post-Production // Organic Social // Animation // Print
Conceptualized and executed video production shoot for digital paid-media campaign, organic social content, in-store displays at Sephora.
Responsible for all post-production photo retouching, organic content, and visual animations.
Design lead worked in tangent with copywriter; reported to ECD who oversaw creative direction.