Invisibobble: Bunstar
ART DIRECTOR - CREATIVE STRATEGIST - DESIGNER - PHOTOGRAPHER
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Invisibobble BUNSTAR

Invisibobble: Bunstar

Following the success of our previous campaign launching Invisibobble, a German hair accessory brand, into the United States beauty market. We were tasked to create a campaign to launch their new product, the Bunstar. The Bunstar is a no-pull, tangle-free hair accessory to help create the perfect bun every time.

We created tutorials, social motion and images, PDP assets, and in-store displays to help educate and demonstrate why the Bunstar is a must-have hair accessory. Through our photoshoot we illustrated all of the numerous ways one could wear a Bunstar, and made it unique to each persona we created. In our designs we wanted to hone in on the fun, youthful, and exciting elements of the Invisibobble brand. We utilized bright pastel colors, gradients, experimented with different typography, and adding illustrated animations to give the assets a young and carefree but intentional look.

Additionally we also created assets for the entire Invisibobble product line to enhance and educate consumers. This elevated the consumer brand.com journey and resulted in sales increases both in-store and online.

Art Direction // Production // Post-Production // Photo Retouching // Organic Social // Brand.com // In-Store
Conceptualized and executed production shoot for brand.com, organic social content, and in-store displays at ULTA.
Responsible for all post-production photo retouching and visual animations.
Design lead worked in tangent with copywriter; reported to ECD who oversaw creative direction.