Young Nails

Young Nails

Young Nails is the go-to nail professionals and product manufacturer, who not only supplies but they also educate their nationwide network. Young Nails asked us to create a paid media campaign to demonstrate both their large range of product, and their incredibly unique and creative nail designs, of which they educate their subscribers on.

To solve this, we wanted to showcase not only why Young Nails is different, but also that this is what makes them better. By creating 3 vignettes with distinct character archetypes, we showcased 3 avant-garde nail designs to demonstrate the efficacy of the product, the creativity of the brand, and why Young Nails is the best choice. For the visual identity we wanted to lean into the fun, exciting, and youthful energy the brand exudes. For this we went with simple but bright colors, with intentional but minimal propping. By keeping the focus on the nails we enhanced their content, and provided them with a 4 paid media commercials to effectively demonstrate their differentiation in the marketplace.

Art Direction // Paid Media // Organic Social // Creative + Social Strategy // Production // Post-Production
Art Director and on-set creative lead, ideated and executed content for organic and paid media and lead brand look and feel. Reported to ECD.