I was tasked from the L’Oreal CPD team to create and lead the content refresh for Maybelline’s long-wear liquid lipstick category. Tasked to create 7 unique videos resulting in 23 diverse deliverables to be used across paid media, retailers, owned and organic channels to support Super Stay and Vinyl Ink long wear liquid lipsticks. This was accomplished during a 2 Day Video Shoot with 38+ diverse video shots utilizing props, product shots, and styling on 3 models.
Art Direction // Creative + Social Strategy // On-Set Art Direction // Production // Post Production // Typography // Graphic Design
Creative lead, ideated and executed entire concept including on-set art direction. Worked in tangent with production, styling and post-production teams.
